DirecTV and Toyota to Launch Dynamic Advertising and a New Era of Marketing (Bloomberg)
Advertisement.
In a new advertising endeavor, DirecTV and Toyota have teamed up to try out “dynamic advertising.” This new approach threatens the traditional advertising model which shotguns product marketing — trying to capture the broadest segment possible with a single ad. Dynamic advertising allows companies like Toyota to sift through mountains of consumer data to target a very narrow segment of consumers — in this case, people most likely to purchase an all-electric, RV-4 SUV. This approach will greatly reduce the amount spent on broad-based advertising, and threatens to reshape how America does business. And for investors who focus on the nexus between communication and advertising, it could mean a need to completely overhaul existing portfolio holdings.
Like This Article? Now Get Mark's FREE Special Report: 3 Dividend Plays with Sky-High Returns
This newly-released report by a top-20 living economist details three investments that are your best bets for income and appreciation for the rest of the year and beyond.
Named one of the “Top 20 Living Economists,” Dr. Skousen is a professional economist, investment expert, university professor, and author of more than 25 books.
A former Wall Street financial advisor with three decades’ experience, Bryan Perry focuses his efforts on high-yield income investing and quick-hitting options plays.
Product Details
Cash Machine
Premium Income PRO (exclusively for subscribers of Cash Machine)
Jim Woods has over 20 years of experience in the markets from working as a stockbroker, financial journalist, and money manager. As well as a book author and regular contributor to numerous investment websites, Jim is the editor of:
Bob Carlson provides independent, objective research covering all the financial issues of retirement and retirement planning. In addition, Bob serves as Chairman of the Board of Trustees of the Fairfax County (VA) Employees’ Retirement System, which has over $2.8 billion in assets.
Generational Wealth Strategies is a unique advisory service dedicated to helping people increase their retirement prosperity while also protecting and passing on more of their accumulated wealth.
Used by financial advisors and individual investors all over the world, DividendInvestor.com is the premier provider and one-stop shop for dividend information and research.
Product Details
Popular tools include our proprietary Dividend Calendar, Dividend Calculator, Dividend Score Card, and many more.
George Gilder is the most knowledgeable man in America when it comes to the future of technology and its impact on our lives. He’s an established investor, bestselling author, and economist with an uncanny ability to foresee how new breakthroughs will play out, years in advance.
DayTradeSPY was founded by head trader Hugh Grossman, a retired internal auditor for a Fortune 500 company. After years of first-hand experience trying out one trading strategy after another, Hugh instead developed his own trading system centered around day trading SPY options. That’s it… Nothing else.
