Categories: Momentum Trader Alert HotlinesStock Market News

An Upscale Fast Food Play Gains Momentum

This week’s Momentum Trader Alert recommendation is Panera Bread Company (PNRA), which operates a retail bakery/cafe and franchising business.

Panera specializes in high-quality food for breakfast and lunch, including fresh-baked goods, made-to-order sandwiches on freshly baked breads, soups, salads, custom-roasted coffees and other cafe beverages. The company targets suburban dwellers and workers by offering a premium specialty bakery and cafe experience with fast service and a more upscale feel than other comparable food vendors.

Panera Bread Company (PNRA) vs. the S&P 500 over the last six months.

Momentum Trader Alert Analysis

Recommendation

Buy Panera Bread Company (PNRA) at market today, and place your stop at $232.50. I am holding off on recommending options on this position for now.

Portfolio Update

Sincerely,

Nicholas A. Vardy

Nicholas Vardy

Nicholas Vardy has a unique background that has proven his knack for making money in different markets around the world. He was the Editor of The Global Guru, a free weekly e-newsletter, and also edited the trading services Momentum Trader Alert, which focused on making short-term profits in the hottest markets in the world, and The Alpha Algorithm, which was designed specifically to deliver big, fast triple-digit winners, month after month. He was also the editor of Smart Money Masters, a monthly service focused on longer term investments recommended by the brightest minds in the business. Mr. Vardy has been a regular commentator on CNN International and the Fox Business Network. He has also published articles in The New Republic, The World and I, and The Baker & McKenzie Legal Review. The Global Guru/Nicholas Vardy has been cited in The Wall Street Journal, Newsweek, Fox Business News, CBS MarketWatch, Yahoo! Finance, and MSN Money Central. Mr. Vardy graduated from Stanford with a B.A. — with honors and distinction — in both Economics and History, and he also earned an M.A in Modern European Intellectual History. After winning a Fulbright Scholarship, he earned a J.D. degree at Harvard Law School where he was an editor of the Harvard International Law Journal. When not uncovering investment opportunities for his subscribers and investors, Mr. Vardy is a keep-fit enthusiast and an avid student of classical music.