Adidas Shareholders Hoping Faith Isn’t Shanked

Adidas Shareholders Hoping Faith Isn’t Shanked (Adidas, AG)

Adidas AG (ADDYY), the world’s second-largest sporting-goods manufacturer after Nike, has seen its shares appreciate 3.8 percent since March 24. Optimists believe this is just the beginning of the run that will reach full stride in June when the World Cup soccer tournament begins in Brazil. The Herzogenaurach, Germany-based company expects sales to rise to $2.8 billion this year — an all-time high — and hopes that momentum will ignite a new 16-year profit run stretching all the way until 2030, when ADDYY’s World Cup agreement ends. The question is, does the recent 3.8 percent bump reaffirm your faith in the company for the long term… Or would you characterize your faith in Adidas as more of a short-term fling?

Wayne Ellis

Wayne Ellis has been involved in the financial publishing industry for more than 15 years. During that time, he has helped to edit, to market and to launch products and services for Ernst & Young, LLC, Fidelity Investments, Agora, LLC, and Eagle Financial Publications. He currently puts his broad-based experience and industry expertise to use as a contributing writer for Eagle Financial Publications. He also is a graduate of Arizona State University.

Recent Posts

Sample Weekday Wrap/Closing Comments

This content is for paid subscribers only. To gain access subscribe to one of our…

2 months ago

Soft Landing Premise Still Driving Bullish Narrative

It is hard to find a seasoned investor who doesn’t believe the stock market is…

6 months ago

Are You Prepared for the Next Market Collapse?

No one believes a financial disaster can strike… until it’s too late. That’s bizarre, considering…

1 year ago

Options Industry Council (OIC) – What is It?

The Options Industry Council is a resource used to educate investors about the benefits and…

1 year ago

Put-Call Parity – Defined and Simplified

The put-call parity is the relationship that exists between put and call prices of the…

1 year ago

Three Cheers for the Magnificent Seven

“It’s not a stock market, it’s a market of stocks.” -- “Maxims of Wall Street,”…

1 year ago