Caterpillar to Start Excavating Information

Caterpillar to Start Excavating Information (YahooFinance)

The world’s largest maker of construction and mining equipment, Caterpillar (CAT), may be shifting gears a bit to cash in on the rise of Big Data. Each of the company’s 178 independent dealers are being encouraged to think of the machinery they sell as sensitive information-gathering systems, as each is outfitted with cutting-edge digital equipment. The company believes another $9 to $18 billion in easy revenue exists for its dealers, if only they take advantage of the wealth of real-time data generated by — and about — their machines in the field. Is an $18 billion pop in revenue enough to make this $61 billion company a more attractive option for you to invest in?

Wayne Ellis

Wayne Ellis has been involved in the financial publishing industry for more than 15 years. During that time, he has helped to edit, to market and to launch products and services for Ernst & Young, LLC, Fidelity Investments, Agora, LLC, and Eagle Financial Publications. He currently puts his broad-based experience and industry expertise to use as a contributing writer for Eagle Financial Publications. He also is a graduate of Arizona State University.

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