Categories: RetailU.S. Investing

Penney’s Flagging Sales Leave It Grasping at Straws

Penney’s Flagging Sales Leave It Grasping at Straws (Bloomberg)

J.C. Penney Co. (JCP) heads into the holiday season needing a gift from Ole St. Nick to appease investors. According to 24/7 Wall St., the company “… still does not have the marketing muscle or store traffic to exceed the industry’s pace of same-store growth.” Unfortunately, the venerable chain needs to blow away same-store growth if it hopes to right its retail ship. In a last-ditch effort to boost revenue, it’s kicked off the “Biggest Sale of Them All” effort. Apparently it’s “biggest” in name only, as the store has marked down women’s boots, bras and small appliance. If you’re a Penney’s investor, you might want to prepare yourself for a lump of coal in your portfolio this year.

Wayne Ellis

Wayne Ellis has been involved in the financial publishing industry for more than 15 years. During that time, he has helped to edit, to market and to launch products and services for Ernst & Young, LLC, Fidelity Investments, Agora, LLC, and Eagle Financial Publications. He currently puts his broad-based experience and industry expertise to use as a contributing writer for Eagle Financial Publications. He also is a graduate of Arizona State University.

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